Director

Founding Joint Managing Director of YSA, Brad is considered an expert in applying process psychological principles to executive coaching and the facilitation of executive teams. He has expertise in all disciplines of the human resources/organisational development functions of large organisations and is known for successful delivery of large-scale transformation projects.

Brad has lecturing experience, at the University of Natal, University of the Witwatersrand (Wits) and the Wits Business School in psychology, neurophysiology and management. He is also the author of published academic articles in neuropsychology.

Between June 1998 and February 2002, Brad worked as a Managing Consultant at Gemini Consulting South Africa in the People Discipline, where he managed a portfolio of strategic accounts, project managed large scale change projects, and provided leadership development focused executive counselling and one-on-one coaching at CEO/MD level. He had extensive involvement in developing, marketing and delivering Gemini’s Leadership Development service offering, which significantly broadened the overall local client base. Between 1996 and 1998, he worked as the HR Development Consultant at Anglo American Corporation, where he established and managed the Group’s Performance Management Unit. Between 1993 and 1995, he worked for Standard Bank of South Africa, as the Manager: Group Performance Management, and represented Group HR on numerous projects initiated by the bank in association with external consultants.

For the past 22 years, Brad has mentored, guided and coached many senior executives in the private and public sector (both independently and as part of broader consulting assignments). He is often called upon to facilitate executive performance compacting, conflict resolution, relationship contracting, as well as executive team alignment processes.

I am interested in working with people who want to invest in and develop their leadership and relationship capability (i.e., their impact on and effectiveness with others and their organisation). To do this, I use my training as a Psychologist to draw upon principles, practices and insights from Gestalt Psychology, Clinical Neuropsychology, as well as Process Psychology. I challenge and encourage the individual to grow and develop as a human being, but also as a role holder at work. My focus is the individual and the context they work in, but also the team(s) they belong to and the team(s) they may lead. I prefer action-oriented coaching as opposed to introspective and contemplative work, which means that I establish awareness and insight in my clients, which I then challenge the individual to DO something with, so that along with their mind-set changes, they start to experiment with new behaviours to impact their environments and work colleagues differently. I see each coaching relationship as unique – the leadership challenges, trade-offs and dilemmas individual clients face, may have features in common with other client environments, but each individual reacts to these pressures and opportunities in their own way.

Masters of Management (cum laude) from University of the Witwatersrand Graduate School of Business, Johannesburg, South Africa

Masters of Social Science (cum laude) in Neuropsychology from the University of Natal, Durban, South Africa

BA (Hons) in Psychology from the University of the Witwatersrand, Johannesburg, South Africa

Gestalt Organisation and Systems Development International Programme run by the Gestalt Institute of Cleveland, Ohio (2009/2010)

Recess College for senior executives and professionals on individual and organisational leadership development, personal and professional renewal: facilitated by Elisabeth Henderson, The Netherlands (2006)

Psychological Society of South Africa (PsySSA)

Health Professions Council of South Africa (HPCSA)

South African Clinical Neuropsychological Association (SACNA)