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To move forward, you must make a choice. You may think that one path or one goal will stand out clearly from all the rest. In reality, your company can move forward in any number of ways. There is no right choice. You will be faced with many possible Point Bs, and no clearly identifiable, blatantly obvious Point B. There are no guarantees that you’ll make a good choice. Or that it will work. How are you going to get your company there?
When the many people in your organisation share your resolve to get somewhere new, you harness true power. To an onlooker, your company is on a crusade. It has a cause. |
